Recently I went on a listing appointment with a customer that could not get his house sold. Three other Realtors ahead of me had tried and failed. This scenario could have been daunting to most agents. I didn’t see it that way. I was up for the challenge. Rarely is there a home that can’t be sold.
The first step was to figure out why the home wasn’t selling. Most agents are too quick to blame it on the price being too high. My experience in selling homes that are one of a kind really paid off in this case. After I took a tour of the home I realized just how unique it was. Over 200 years old and rich with History. It is a large original Farmhouse with an updated addition. Time to emphasize the beauty of days gone by, yet focus on the modern amenities.
More than just suggesting some wallpaper removal and painting, I advised him to immediately scale down the contents of the house. This helped my Seller realize you need prospective buyers to see the home itself not his personal treasures. It’s critical to use a Professional photographer. I also employed a professional stager. Advertising is key when when trying to sell a property such as this. Sourcing out to Consumer Real Estate sites, sending direct mail pieces, facebook advertising and numerous Open Houses still wasn’t quite enough.
Selling a home you love can cause great angst when Buyers don’t appreciate it like you do. The next hurdle was getting my seller to understand his home would be for a very distinctive Buyer. Someone with a true appreciation of History. We both had to be patient. That self restraint paid off when my Seller recently accepted an offer from a Buyer that not only loved the house but wanted to settle in 19 days! That in itself would take many people to pull it all together so quickly. I worked closely with the Buyers Agent, a dedicated Mortgage Company, Title, Conveyancing departments, and moving/packing companies. I even found myself there helping to pack boxes. I am happy to say, we all made it happen. Last stop-the Settlement Table.
I’ll miss that sweet old house.
#madeithappen For more information about me, search www.Realtorwithaheart.us